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How A Chinese Website Helps You With Chinese Social Media Marketing – NiceNIC.NET

Sometimes marketing in China is no different to marketing anywhere else. Many of the same basic principles still apply. For instance, you want to be sure you’re covering all the bases, and giving your potential target market multiple ways to engage with you. You want to be undertaking a broad spectrum of marketing activities, and be visible on multiple platforms to maximise your exposure. A website may not count as social media, but when combined with it, it becomes a powerful marketing tool you cannot afford to be without.

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Here’s how a Chinese website is an essential part of your social media marketing in China:

 

Your Chinese social media marketing hub

 

Your social media profiles may have a lot of followers but you need the opportunity to convert them into paying customers and clients. To do that you need a chance to explain to them what you do and why they need it. Networks like Sina Weibo and Tencent Weibo aren’t the right places to do this. People don’t like being sold to on social media, but your website is the place that they would expect your sales messages and offers to be. Without a website, you could find it hard to convert your followers into customers.

 

Retain your followers

 

Your website completes your social media circle, ensuring you hold the interests of potential followers and customers for as long as possible. You don’t have space within each social media profile to link to all the other profiles that you have. By having all your social media accounts link to your website, and your website linked to all your social media accounts, you give potential users of huge number of options when it comes to finding out more about, and engaging with, your company. You can greatly increase the amount of time a visitor or follower spends learning about your company by giving them new avenues to explore.

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Demonstrate your brand presence

 

While it is true social media accounts can drive traffic back to your website, it is also true that the same happens in reverse. People may find you through search engines, if your Chinese SEO is good enough, and be interested by your website. You can then link people to your social media accounts, so they have a number of places to go if they want to get more information about you. Having a website with strong SEO gains you more exposure which can in turn lead to greater popularity for your social media accounts. Once someone has begun to follow or engage with you on social media, you have a greater chance of being able to convert them into a customer.

 

Social media marketing in China

 

NiceNIC.NET know how to find your target market. We can find out what platforms they are on, what they like to talk about, and how to engage them. Talk to us today about your Chinese social media marketing plans.

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Big Movement in China Upto 62% rise in domain market – NiceNIC.NET

Post at https://www.namepros.com/threads/big-movement-in-china-upto-62-rise-in-chips-value.940059/

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“Just got some positive news from China. All Chips from 6N.com to 4L.org are up considerably.
6n.com are 42% up in value
LLLL.org about 63% UP
LLLL.biz 25% UP
LLLL.net 19% UP

Finally, signs of Good Revival.

Let’s hope it continues for the next few days to get the investor confidence back and the momentum going.

… …

LLLL.com about 7% UP- 600 RMB UP today.
Current MRP: 9400 RMP

Time to Start Buying the chips. I think the market has bottomed out and we will see some good rally. Let’s hope for the best.

Cheers!

… …”

Discussion is going on … …

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Chinese Domain Market: Prices of domains with good meanings will not be affected – NiceNIC.NET

Posted at https://www.namepros.com/threads/domainers-expectation-prices-of-domains-with-good-meanings-will-not-be-affected-by-the-market.939814/:

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“The domainer who has just sold the domain name DFP.com (East Wind Brand) for big six-digit price in CNY said that premium domains prices will not be affected by the market. Let’s look at some newly sold domain names below.
Father.com was sold for more than one million in CNY.

LMD.com (Folk Benefit Loan) was sold for 680k in CNY.

Nong.cc (Agriculture) was sold for a small six-digit price in CNY.

Youjidui.com (Guerrillas) was sold for a six-digit price in CNY.

Good meanings would add great value to the domain name. The domain names related to game, car, education and real estate will be more valuable. Here we have some veteran investors to share their opinions.

Zhenxuan Huang: I have been domaining for more than 10 years. The domain names with good meanings are never unsalable, and the ROI is stable. The key point is always about the quality. Not long ago I bought Daigou.com (procurement), QQB.com (QQ Coin), Digua.com (Sweet Potato), Huasheng.com (Peanut), Jiyou.com (Intimate) all receive good offers, but I am still waiting for better prices. 28.cn was bought in 2014, and the reward is good. The prices of premium domain names are expensive, but you will find the value later. I am confident about double pinyin related to industries and 3-letter chips .com domain names.

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Shenzhen Micro Angel Investor Xiang Gao: Premium domain names will shine like gold anyway. The end users will focus on the meaning while the speculators emphases on the looking.

Da Fei: I stand for this point. I am end-user oriented, and prefer value investment. The capital from the end users will only flow in for the valuable domain names, which pump money into the market for benign substantial circulation.

Xiangyong Chen: I was in for this statement, but viewing from the market performance now, I start to doubt it. Recently, even the transactions of the premium domain names are rare. So some premium domain name also will be affected by the market trend, only with better resistance. Actually all the domain names will be affected by the market, but whatever the market is, the premium ones are more advisable choices.

Xi Chen: The support of the domain names are from the meanings and the end users. Thus the investment shall focus on the premium ones. Only the premium could lead the trend. Off course the looking of the domain name is also important. A good looking domain name could attract you at the first glance.

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In a nutshell, most domainers agree that the premium domains are less affected by the market. Some people say that no matter what kind of domain name, they all will affected by the environment, but the premium ones will be more resistible than the average ones. The looking of the domain name will also be a factor that affects the price of the domain name.

The market is changeable and confusing. Everyone would have his own stand point and opinion towards the market. Everyone like domain names with good meanings and good looking. Will the prices of domains with good meaning be affected by the market trend? The answers vary from person to person.”

Discussion is going on … …

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Magic of Chinese Hongbao Marketing – NiceNIC.NET

Hongbao Marketing can be regarded as both China Social Media Marketing and China Mobile Marketing.

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In a recent post, we look at Hongbao marketing and how effective it was in 2015. Hongbao, the red envelopes filled with ‘lucky money’ and traditionally given to singletons and children, have gone digital in recent years. Sina Weibo and WeChat have been two of the social messaging services to offer their users the ability to send these digital gifts to one another during times of celebration.

Hongbao stats for Chinese New Year 2016

Companies had some pretty big expectations when it came to using Hongbao as part of digital marketing in China plans. Ali pay had 800 million yuan to give away, while $.10 platforms planned to distribute a combined 200 million yuan in digital Hongbao. It was anticipated that consumers would be equally generous as well. Last year, WeChat saw 1 billion Hongbao sent during the lunar New Year period, and expects that the year of the monkey will be welcomed amid a flurry of 10 billion Hongbao. Chinese users sent 2.3 billion in digital lucky red envelopes to celebrate the beginning of 2016.

Companies are quickly cottoned on to the vast potential of Hongbao marketing. It gives them away to generate excitement and engagement with their brand, while tying in to a high profile event. Let’s take a look at some more ways companies used Hongbao marketing in order to celebrate Chinese New Year 2016.

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The Chinese government

The Chinese government’s Organisation Department found a great way to use president Xi Jinping’s New Year address to build a social following for the Communist Party of China. In the run-up to New Year they created a WeChat account, those who watched the presidents New Year greetings would be able to use key phrases from his speeches to unlock Digital Hong Bao. The government distributed ¥300,000 over the festival period. Regional governments at some of China’s largest cities also got involved with similar promotions.

WeChat in Times Square

As part of their Chinese New Year 2016 celebrations, WeChat ran a campaign which involved billboard advertising and their messenger app. WeChat users who were in Times Square between 4 and 9 PM on the first, second, seventh or eighth of February could shake their phone in front of the digital billboard for their chance to win hongbao of ‘lucky money’. The campaign used WeChat shake feature, which lets users find others nearby to talk to.

Is Hongbao marketing finished in till 2017?

Chinese New Year may see the largest volume of Hongbao sent and received, but there are many other celebrations for which it is relevant, making it a useful tool when digital marketing in China. 500 million Hongbao was sent on children’s Day, while the Chinese Valentine’s Day saw 1.4 billion Hongbao exchanged, while 2.2 billion digital red envelopes were gifted during the mid Autumn Festival. So if Hongbao marketing seems a good idea to you, you have plenty of opportunities over the coming year to put it to good use.

China Social Media Marketing

China Mobile Marketing

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Chinese Most Popular Messaging Service APP WeChat – NiceNIC.NET

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WeChat is a highly popular messaging app with a range of integrated features that allow users to keep in touch with their friends, follow businesses and celebrities, and even shop. As of the middle of 2015, 46% of users have set WeChat as their top app. It is used by nearly twice as many men as women, and for almost twice as long each month (209 minutes) by android users than those with an iOS operating system (106 minutes). With 90% of its users aged between 18 and 36, WeChat is a great place to connect with a young, savvy audience.

We’ve taken a look at some more important WeChat stats from 2015 to help inspire your digital marketing in China during the coming years.

WeChat has more users than Tumblr, Instagram, Twitter, Skype or Sina Weibo

As of the beginning of this year, WeChat was the sixth most popular social media network in terms of monthly active users in the world. It only loses out on fifth-place to QZone by 3 million users. WeChat has almost a hundred million more users than Tumblr (555 million), 250 million more than Instagram and more than double the number of people who use Twitter on a monthly basis (320 million). It is the third most popular Chinese social network in the global top 10, beaten by QQ at number three. All three networks are owned by Tencent.

WeChat users are return users

Of its total monthly active users, a huge percentage of them make use of the app every single day. As of the middle of November 2015, WeChat had 615 million monthly active users, with an average of 570 million visiting the app on a daily basis. Compare this to Sina Weibo, which at the end of the first quarter of 2015 has just under 200 million monthly active users, and 89 million daily active users.

This means that people on WeChat are far more likely to return to the app on a daily basis than users of many other social media channels. Because WeChat offers a new platform for traditional phone-based forms of communication, such as text messaging and video calling, it has been able to attract and hold the attention of a large audience. Get on WeChat to engage a huge crowd of regular users.

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WeChat users consume a lot of content

Brands can publish content to WeChat in order to capture and engage their target market: a tactic that has proved highly successful for many. The average WeChat user consumes seven articles every single day – that’s the equivalent of a whole novel each month. If creating engaging Chinese content is a big part of your plans for digital marketing in China in 2016, WeChat is the perfect publishing platform.

China Social Media Marketing

China Mobile Marketing

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Chinese Xiaomi Saved Millions by Social Media Marketing – NiceNIC.NET

If ever there was a company that illustrated the power of social media marketing in China, it is Xiaomi. The domestic smartphone brand has become a major market player in China in just a few short years. As well as recognising the needs of the market and designing low-cost smartphones to meet them, Xiaomi has utilised a remarkably simple, yet highly clever, marketing strategy.

 

In a market where huge global brands such as Samsung and Apple throw millions of dollars at promotional strategies, Xiaomi has been able to get the attention of Chinese consumers in a very different way. We take a look at how the company managed to become China’s top-selling smartphone brand while spending virtually nothing on paid advertising.

 

Selfless attitude

 

Regardless of what country you are in, one of the easiest ways to fail at social media is to only think about yourself. The companies that do well at social media marketing in China are those who try to provide value to their fans. Xiaomi has over 8 million Weibo fans, and has amassed such a following of dedicated people, who refer to themselves as “mi fen”, through the company’s attitude of wanting to please its followers.

 

As Amanda Chen, Xiaomi’s global director of marketing, explains the company values social media because it’s where we can easily listen to our users, get their feedback and tell them what we think right away.

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Involving fans at each stage of the process

 

Xiaomi have used social media marketing in China to build bridges with their fans and create a dialogue. Xiaomi uses giveaways and discounts to entice people to follow them in the first place, then gives them a say in what the company does, and responds to their comments and questions. Their fans have an input on everything from the development of new products to the ways in which those products are marketed, creating a strong connection with the brand and generating fierce loyalty.

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Flash sales

 

With a strong social media presence, and a fanatical fan base, Xiaomi has been able to take advantage of quick-fire promotions on popular shopping days to whip buyers into a frenzy. Singles Day is China’s biggest online shopping day, with the total sales figures easily eclipsing Black Friday or Cyber Monday. In November 2014, Xiaomi launched a flash sale which saw them shift 720,000 devices in a 12-hour period, making CNY 1 billion (GBP 112 million) in revenue.

 

Succeed like Xiaomi

 

Xiaomi’s success comes from the fact that they have used social media marketing in China to create brand loyalty, generate word-of-mouth marketing, and make their fans feel involved in the way the company operates. Their success attests to the fact that an investment in time when marketing in China can be just as effective as paid-for campaigns, when approached with the right attitude and skill set.

China Social Media Marketing

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What happened in 2015 China Mobile Marketing? – NiceNIC.NET

The Chinese mobile market continues to evolve at a remarkable pace. China internet use is quickly catching up with the USA, with Chinese consumers owning an average of 4.1 internet connected devices each, compared to 4.9 in America. And in some ways, Asia has usurped the states: 92% of China internet users own a smart phone, compared to 72% in the USA.

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The final quarter of 2015 saw the Chinese smartphone market grow by 8%, the equivalent of over 117 million devices. So what does the market growth tell us about mobile market in China?

 

A rapidly evolving market

 

It’s not just that the mobile market in China is growing; also of interest is how it is changing to respond to consumer demand. Just two years ago the top market players were Samsung, Coolpad and Lenovo. Now, Xiaomi, Huawei and Apple take the top spots. Xiaomi and Huawei have been able to gain popularity thanks to their understanding of the market. Where large multinational companies such as Apple are selling expensive premium handsets, these domestic manufacturers have been able to undercut their prices with low-cost devices, allowing them to gain a share in developing markets.

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The change in the top three shows just how effective it can be to identify the core needs of your consumer and address them with your product offering. Xiaomi have also benefited from their famous mobile marketing strategy, which involves using Chinese social media to turn their fans into avid brand ambassadors, allowing them to promote themselves without the need of paid-for advertising.

 

Domestic manufacturers are recognising the value of rural markets

 

When many overseas businesses think about China, they automatically think of the large Tier 1 cities, such as Shanghai, Beijing and Guangzhou. However, those markets are becoming saturated. While the large established brands continue to throw large amounts of money and resources into battling over the major cities, other domestic manufacturers have been able to evolve into major players in telecommunications thanks to the way they target their business.

 

It would be a mistake to think that lower tiered cities in China are not a valuable or worthwhile market. Tier 4 and 5 cities, the two lowest ranks in the classification system, are home to a combined 250 million households, a market nearly 16 times the size of Tier 1. These two tiers also have a combined income value of 7 trillion.

Brands such as OPPO and Vivo have identified the fact that consumers in these parts of the country cannot afford, and do not desire, expensive smartphones. However, these consumers are responsible for 56% of Chinese consumption, and by creating low-cost devices to suit their needs, OPPO was able to rise to claim the fifth spot on China’s list of the biggest smartphone manufacturers, while Vivo took fourth place.

 

Their success demonstrates the vast and complex nature of the China internet market, and the need to understand that the most lucrative opportunities may not necessarily be in China’s wealthiest regions.

Mobile marketing is becoming increasingly important for China’s market and has huge potential in the future!

China Mobile Marketing

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