Application Hotspot Transferred to Mobile Phone Products
On July 17th, 2013, China Internet Network Information Center(CNNIC) released the 32nd Statistical Report on China Internet Development (“the Report”). The Report shows that by the end of June 2013, Chinese netizens reached 591 million, with the Internet penetration being 44.1%. During the first half of this year, mobile phones as the Internet terminals made an eye-catching play, because it not only became an important source of new netizens but also performed well in such network applications as instant messaging and e-business.
Chinese Netizen Growth Entered into a Steady State, Mobile Phones Became No. 1 Source of New Netizens
The Report shows that by the end of June 2013, the number of netizens in China has reached 591 million, increasing by 26.56 million compared with the end of 2012. The Internet penetration was 44.1%, increasing by 2% compared to that at the end of 2012. Of the new Chinese netizens, up to 70.0% of them used mobile phones to surf the Internet, outnumbering those Chinese netizens who use other equipment to surf the Internet. It is worth mentioning that the Internet penetration was quite fast in the rural areas of China. Of the new netizens in the semiannual period, Chinese rural netizens accounted for 54.4%.
Meantime, the number of mobile phone netizens in China has reached 464 million by the end of June 2013, increasing by 43.79 million compared with the end of 2012. Netizens of using mobile phones rose to 78.5%. Popularity of the 3G, development of wireless networks, and innovation of mobile phone application greatly facilitated the rapid growth of Chinese mobile phone netizens.
In comparison to the end of 2012, the Chinese user scale had increased by 14.0%, 18.9%, 15.7% and 12.0% respectively in the Chinese mobile phone network music, mobile phone network video, mobile phone network game and mobile phone network literature, maintaining a high growth rate.
As an Internet application with rapid rise in recent years, the e-business application developed rapidly at the mobile phone terminal. Specifically, the Chinese netizen scale in the mobile phone online payment grew by a large margin. The Report shows that the Chinese online payment user has reached 244 million, increasing by 23.73 million in a half year, with a growth rate of 10.8%. Specifically, the number of mobile phones online payment user rose by 43.0% over the year 2012. In addition, large-scale growth was seen in the mobile phone shopping, mobile phone group purchase and mobile phone online banking.